At Sobeys Inc., we are committed to being a leading advocate for change by ensuring that seafood supplies are available to meet the needs of our customers today and for generations to come. Our national Sustainable Seafood Policy goes beyond certification systems and eco-labels in order to "fix the worst first". We do this through determining the most challenged species, fisheries and fishing areas, and initiating and supporting improvement plans to effectively address the critical issues that affect our seafood sources.
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Thrifty Foods: Halibut - From Sea to Shore to Store
Our B.C. halibut is caught by hook-and-line which is widely considered to be one of the most sustainable fishing methods in use today. Our team embarked on a halibut run from the fresh catch at sea to the tagging, processing and deliveries on shore, and finally, to the fresh seafood counter at Thrifty Foods stores. We interviewed our partners at Albion Fisheries, Ecotrust (Thisfish), Keltic Seafood, Ocean Wise and Pasco Seafood who talked about the sustainable processes in place in managing B.C. halibut, establishing Thrifty Foods as a leader in local, fresh caught seafood and their traceability. This traceable B.C. halibut is also available through our Sensations by Compliments line of frozen seafood and at select fresh seafood counters at Sobeys stores across Canada.
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Follow Pasco Seafood Enterprises' boat, 'Island Sunrise' for a firsthand look at how B.C. Pacific Halibut are caught – including how to trace the catch from sea to shore to store. Hear from fish experts all along the halibut journey – from sustainability advocates at Ecotrust Canada's Thisfish and the Vancouver Aquarium's Ocean Wise program to our own Thrifty Foods team in store.
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Wild British Columbia Salmon Video Series: Sobeys' Sustainable Seafood Policy in Action
We created the following video series from interviews with thought and industry leaders from Fisheries and Oceans Canada, Simon Fraser University, David Suzuki Foundation, Watershed Watch Salmon Society, suppliers and fishermen who discussed the improvements being made to managing wild British Columbia salmon. Their insights will provide you with an understanding of the types of challenges facing seafood stocks and the ocean ecosystem, the efforts being made to preserve wild salmon, and the plans to implement responsible sourcing initiatives and fishery improvements.
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Get an overview of the challenges facing wild B.C. salmon and the improvement plans underway to preserve salmon stock for future generations.
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A more extensive overview to learn more about the challenges facing wild B.C. salmon, Fisheries and Oceans Canada's Wild Salmon Policy and fishery improvement plans. Also, get an inside look into what fishermen say about their sourcing challenges and hopes for consumer traceability.
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From the ocean, to coastal zones, to rivers for spawning, the wild salmon lifecycle covers a diverse range of ecosystems that expose them to a wide variety of challenges. Learn about the different sub-populations of wild B.C. salmon and the challenges and approaches to managing annual wild salmon population fluctuations.
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The vitality of wild B.C. salmon lies in maintaining a variety of salmon sub-populations. Learn why different gene pools are the key to managing future risks to wild B.C. salmon.
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Learn about Fisheries and Oceans Canada's Wild Salmon Policy and their commitment to maintain healthy and diverse popluations of salmon. For more information about the policy, click here.
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Since the publication of Fisheries and Oceans Canada's Wild Salmon Policy in 2005, some progress has been made implementing it, however due to its expansive framework, much work remains to be done. Learn about the key challenges and how some industry players are leading the charge to drive fishery improvements.
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Fishermen are challenged with managing increasing costs and extensive regulations. They constantly have to adapt to each year's fishery situation and adopt more sustainable practices. Hear what fishermen think about the value of providing consumers with the opportunity to trace where their fish came from, which fishermen caught it, and how it was caught.
